When speaking about business, we generally think of a legal entity that makes a profit by delivering a good or service (or a bundle of them). This is precisely the primary definition of a company.
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Visions, missions, short, medium or long term strategies, objectives and strategic directions, pompous words and great goals. You can see them everywhere, in any industry, at all levels, from multinational companies to start-ups with 3 employees, from production to services. These impressive phrases, neatly laid out on pages, are more than just buzzwords; they cultivate trust among clients, partners, and employees, laying the groundwork for lasting relationships.
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Doing business is a profession like any other. You need to have talent, know-how, determination, and methods. Technically, everything that is valid for a profession is valid for business. The weight of each element can vary, as per any situation, but all elements are required.
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